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The newest social media trend and most popular apps are forever changing aspects of living in the 21st century. In order to connect with potential residents, community managers must maintain a strong presence on the platforms their potential residents use daily. Further, you must make social media work for you—not the other way around. To outsmart the clutter of the newest trends and competitors, having an engaging message about your property should be your main priority. Here are a few tips any property management group can use to improve their social media presence:


It’s important to create and share highly visible content. Using new mediums such as 3-D photos, 360-degree videos and Facebook live are incentivized by Facebook. The idea behind using these mediums is creating something sharable– something people want others to see, as well. Incorporating these features into your social media calendar early on is a smart move, so you stay one step ahead of your competing properties. Further, it is important to be a resource to your current residents. This can be accomplished by posting community events, weather alerts and property maintenance items of which a tenant should be aware.


Using the “highlights” feature to show what makes your property unique in a highly visual format is one great way to use Instagram! Investing in quality photography will benefit your brand. You can create sharable pictures either by hiring a professional photographer or buying nice equipment to create high-quality photos. Not only do high-quality photos and videos perform better on platforms like Instagram, they also provide a glimpse of the experiences offered at your property. This helps your potential resident envision themselves living on your property!

All Social Media Platforms

Additionally, video is the fastest-growing medium in the digital landscape. Featuring resident stories and behind-the-scenes videos were ranked as the most engaging videos last year. Even embracing the new delivery methods such as 360-degree videos, augmented reality and virtual reality helps your brand stand OUT from the competitor properties!

For more information on how to better market your property to potential residents, feel free to reach out to us! We’re more than a Guarantee, we’re your partner in growing your business.

If your community experiences a fire or water damage, call on your partners who understand 24/7 isn’t just a number… and neither are you.  Call our team at 1-800-349-4357.