Changing A Moment | Restoring Broken Hearts

Shawn Folks • April 22, 2019

Like any industry, there are many challenges facing property restoration companies. Response time to prevent further damage, drying properly to prevent future mold growth and training our team to use best practices are only a few. However, logistical and technical challenges are not the only considerations. We must understand the emotional impact of the property loss has on our client.


This starts with understanding our role goes beyond providing excellent restoration services. For our team to be the best in our industry, we need to a part of changing our clients’ moment. The stress faced by the business or homeowner after damage to their property from storms, floods, fires, water leaks and even suicide can be overwhelming. The situation can affect a family’s relationship or be a threat to a business’ operations. Changing their moment can be as simple as communicating next steps or repeating for the 100th time how the insurance claim process works for their insurance carrier. Changing the moment is doing whatever our client needs to feel more comfortable. It is why we talk to our team about understanding a property loss from the clients’ frame of reference not only theirs.


Now, money alone cannot drive someone to get out of bed at 2am on a Sunday to help a family or business with a sewer backup. It comes from a deep desire to serve others in need. As a company we have been reading, “Healing the Loss” by Steve Touburen. The goal of this exercise is to help our team better understand their role in restoring not only the damaged property but how to help the client heal from a traumatic event.


Recently, I was asked what separates us from our competition. It is a hard question to answer; however, two areas we excel in are a leadership team who consistently holds accountable our team to be professional and caring; and secondly our team’s desire to be a partner with our clients during any size disaster. If you ever need a team who understands 24/7 isn’t just a number, call on Guarantee to bring the technical and emotional skills to the job to help rebuild your life or business.

CONTACT US
By Christina Mullins June 10, 2026
Meet Cassie Bertrand, Claims Representative at Guarantee Restoration Services. Learn about her journey, role at GRS, and passion for helping others.
By Adrianne Hungerford June 3, 2026
Hidden moisture can damage commercial buildings long before it's visible. Learn the risks, warning signs, and importance of professional mitigation.
By Jeremy Cryer May 27, 2026
On the Gulf Coast, preparation isn’t optional. It’s simply a part of doing business. From hurricane season to heavy rain events and everything in between, properties in Lafayette face a different level of risk than most. And when something does happen, the difference between a smooth recovery and a stressful situation often comes down to one thing: having a plan in place with the right team. Why Pre-Loss Planning Looks Different in Lafayette Pre-loss planning looks a little different here because the risks are different. It’s not just about knowing where your shutoffs are or having a list of contacts. It’s about understanding how quickly a storm can shift, how water can move through a property, and how to respond when multiple buildings or locations are impacted at once. That kind of preparation requires more than a template. It requires local knowledge. At Guarantee Restoration Services, our Lafayette team builds pre-loss plans with that in mind. We take into account the specific challenges that come with properties in Acadiana, including wind-driven rain, tornado threats, and the potential for widespread damage across an entire area. That allows us to create a plan that is realistic, not just theoretical. The Importance of Having a Clear Path Forward “We’ve seen how quickly things can escalate during a storm event. Having a pre-loss plan in place gives our clients a clear path forward instead of trying to figure it out in the middle of the chaos,” said Craig Rose, Mitigation Manager at our Lafayette Branch. That “clear path forward” is what makes the biggest difference. When a storm hits, response times are everything, but so is access. Roads can be blocked, power can be out, and communication can be limited. A strong pre-loss plan accounts for those variables and ensures that response efforts can begin as soon as it is safe to do so. Protecting Operations, Employees, and Tenants It also helps property teams stay focused on what matters most. Instead of trying to coordinate vendors, track down information, or make high-pressure decisions, they can follow a plan that has already been built around their property and their priorities. From a business standpoint, that level of preparation protects more than just the building. It protects operations, tenants, employees, and timelines. Building Trust Before Disaster Strikes “Pre-loss planning is about building trust before there’s ever a problem. Our clients know who to call, what to expect, and how we’re going to support them when something happens,” said Paige Hebert, Business Development Representative in Lafayette. That trust and familiarity matter, especially in a region where large-scale events can impact entire communities at once. You are not just calling a company, you are calling a team that already understands your property, your risks, and your expectations. Be Realistic. Be Ready. Pre-loss planning on the Gulf Coast is not about over-preparing. It is about being realistic and ready. Because when the next storm comes through Lafayette, it is not a matter of if you will need a plan—it is a matter of how well that plan works when it is put to the test. Call us today to schedule your Pre-Loss Planning meeting where 24/7 is not just a number… it’s a GUARANTEE!
VIEW ALL BLOGS