The Five Ps Of Marketing

Zack Klein • May 26, 2021

Oftentimes, many people think of marketing departments in the restoration business as people that drop off cookies, or just go play golf. Marketing a restoration business is much, much more than that. In a lot of ways, there is almost a science behind it. Not the same kind of science as drying the interior of a commercial building or home entails, but a science, nonetheless. The beginning of a successfully marketed business is understanding the five Ps, which are:



  • Product
  • Price
  • Placement
  • Promotion
  • People


In the following paragraphs, I am going to discuss the basics behind each principle. 


THE FIVE PS: PRODUCT

The product in our industry is what determines what type of restoration company you want to be. Everyone does water and fire mitigation, but you should ask yourself, what type of product are you putting out there? What is the messaging your clients are hearing both from spoken and unspoken communication? Once you figure out what your product is, you can begin putting together your organization’s strategic marketing plan.


THE FIVE PS: PRICE

Now, your second step is determining the pricing. One of the most beautiful things about the restoration industry is that pricing out your competitors is not usually one of the leading conversations with customers. The industry has an agreed upon a scoping and pricing software that most contractors and insurance companies have coexisted on using. So, how do you differentiate your organization? It is all about how your products or services are positioned in the marketplace.


THE FIVE PS: PLACEMENT

Placement of your business is key. Do you want one location? Are you going to service 50 miles or 100 miles? Or, do you have goals of opening 10 locations, located 70 miles apart, so you can service a 35-mile radius? Our industry is very reactive, people only need us when something catastrophic has happened to their homes and businesses. Proximity is key and should not be overlooked when competing in a very saturated market. 


THE FIVE PS: PROMOTION

Next, the promotional side is mostly what people see on a day to day basis. What does that customer journey look like? The Promotion “P” can include anything from advertising, PR, social media marketing, email marketing, SEO/SEM, video marketing and more. This is crucial to bringing the consumer from having just an awareness of your organization to them becoming a customer. 


THE FIVE PS: PEOPLE

Finally, the last aspect of your marketing plan is going to be People. Who exactly are you targeting? In my opinion, this is what really determines your success, or lack thereof. All aspects of marketing tie into the customer. You may ask yourself: 

  • Do you have an end-consumer marketing plan, B2B marketing plan or a hybrid approach?
  • Do you want to attack the residential market, the commercial market, or both? 
  • What focus do you want to have in the commercial world? Is it healthcare, educational institutions or insurance-based?


All of these are questions that need to be answered before a formulating a successful marketing plan!


TYING ALL OF THE “FIVE PS” IN

In conclusion, clearly defining product, price, placement, promotion, and people must be considered when developing a marketing strategy for any product, service, or brand. Balancing these five core elements in a marketing plan is critical to marketers, who work hard to compete in the marketplace and deliver on a customer centric culture. Every aspect of your company should be aligned with the sole purpose of creating an optimal customer experience. When you do this for your customers, they will in turn champion your success.


OUR TEAM IS ALWAYS THERE 

Our marketing and business development team is comprised of about 20 of our team members, both in Louisiana and Mississippi. As we expand into other areas, we are excited to keep growing! If you experience a water, fire, or mold loss, contact the leading property damage along the Gulf Coast. Please give us a call at 800-349-HELP (4357) or contact us by email at info@guaranteerestoration.net


Zack Klein is the Director of Marketing and Business Development at Guarantee Restoration Services. He will celebrate his 7th anniversary with the company in June 2021. To connect with him, visit LinkedIn or send him an email.

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FOR IMMEDIATE RELEASE Contact Information: Zack Klein Director of Marketing and Business Development 225-753-8682 Zack@247GRS.com Guarantee Restoration Services Launches National Sales Team to Expand Strategic Partnerships Across the Country BATON ROUGE, La. – June 16, 2026 – Guarantee Restoration Services (GRS), a leading full-service restoration contractor serving the Gulf Coast since 1974, is proud to announce the implementation of its new National Sales Team. This strategic initiative marks an exciting step forward in the company’s continued growth and commitment to serving clients and partners on a broader scale. The newly established team will be led by Barrett Dick, Director of National Sales, alongside Zack Klein, Director of Business Development and Marketing. Together, they have played a pivotal role in growing GRS relationships across multiple industries throughout the Gulf Coast and beyond for over a decade. The team also includes newly hired account executives, David Stern and Chad Catalano. “Over the years, we have seen our partnerships and opportunities continue to grow beyond our traditional footprint,” said Zack Klein, Director of Business Development and Marketing at Guarantee Restoration Services. “Creating a dedicated National Sales Team allows us to strengthen those relationships, support our partners on a larger scale, and continue expanding the reach of the GRS brand, while staying true to the service and responsiveness we are known for.” Dick, who will celebrate 10 years with GRS next month, brings extensive industry knowledge and leadership experience to the role. He holds multiple Institute of Inspection Cleaning and Restoration Certification (IICRC) credentials, including Water Damage Restoration Technician (WRT), Applied Structural Drying (ASD), Applied Microbial Remediation Technician (AMRT), and Fire & Smoke Damage Restoration Technician (FSRT). After graduating from Louisiana State University, Barrett began his professional career with Marucci Sports before joining Guarantee Restoration Services in July 2016. Just weeks into his time with the company, the historic Great Flood of 2016 impacted Southeastern Louisiana, providing him with firsthand experience managing large-scale losses and coordinating restoration efforts for major school districts and commercial clients. Since then, he has helped cultivate business development efforts throughout Louisiana and nationally, working closely with partners in hospitality, education, government, healthcare, and other commercial sectors. “Our focus has always been relationship-driven,” said Dick. “We want our clients and partners to know they have a team they can rely on before, during, and after a disaster. This National Sales Team is another way we are investing in those relationships and positioning Guarantee to better serve organizations wherever they need us.” As part of the expansion, GRS hired David Stern as a National Sales Account Executive. Stern brings more than a decade of high-level sales and relationship management experience from the professional sports industry. Prior to joining our team, he served with the New Orleans Saints and Pelicans organization, where he consistently ranked among the organization’s top sales representatives and generated more than $38 million in multiyear contracts throughout his career. “David’s experience of building relationships, managing high-profile partnerships, and delivering exceptional client service makes him a tremendous addition to our team,” added Klein. “His background and skillset align perfectly with the direction we are heading as a company.” The National Sales Team also includes Chad Catalano, who joined Guarantee Restoration Services in January 2026. Catalano brings nearly two decades of restoration industry experience, with a strong background in sales leadership, project coordination, and relationship development throughout the Southeast and Gulf South regions. Prior to joining GRS, Catalano served as National Sales Manager for ServiceMaster DSI and spent more than 16 years with US Restoration as a Sales and Project Coordinator. Throughout his career, he has built long-standing partnerships while helping clients navigate complex restoration and recovery projects. In addition to his restoration industry experience, Catalano also spent several years as a successful high school baseball coach in the New Orleans area, earning multiple district championships and Coach of the Year honors. His leadership, communication skills, and client-focused approach make him a valuable addition to the growing national team. Guarantee Restoration Services continues to serve clients across Louisiana, Mississippi, and Alabama with six locations in Baton Rouge, Lafayette, and New Orleans, Louisiana; Gulfport and Jackson, Mississippi; and Mobile, Alabama. With the implementation of its National Sales Team, GRS is further expanding its ability to support partners across the country through large-loss response, catastrophe recovery, and national account relationships. The company specializes in water, fire, mold, storm, and biohazard restoration, as well as reconstruction and pre-loss planning services. For more information about Guarantee Restoration Services, visit www.GuaranteeRestoration.com or call 1-800-349-HELP (4357).
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